To the Editor:

“Our” New Scotland Community Day in August is important now more than ever.

Of my own 52-plus years encompassing myself by being a New Scot, I have come across many reliably comfortable things to be happy about. Many memories involve the quaint businesses which I frequent and those which I still have yet to venture upon.

When I started this concept a few years ago now, “Our New Scotland” (ournewscotland.com) was started, the branding and mindset of how to marry the established, friendly resident with the unique New Scotland businesses that some may have yet to experience?

The needed entity was established and upon that, some of the said unique minds have been coming together, growing together and that’s only one part of what makes the ground-level initiative, a success story.

We’re solving the “I didn’t know you were here” statement. Community Day on Aug. 18 will continue to bring it all together.

With my own local marketing business, Shufelt Group (theshufeltgroup.com) reaching 26 years now, I reflect upon the smaller milestones of camaraderie mixed in with the larger purpose of marketing exposure over time.

That makes the success of almost anything that is good grow — right?

Well, with utmost excitement, I am thankful for the Becker’s Nursery team, the Advanced Car Washes, the New Scotland Spirits “spirit and dream” even the revitalization of Long lumber by Zock’s Supply — and with everyone’s business model here in Our New Scotland!

The bridge of Our New Scotland with the naturally branded, ever existing, quaint, cozy town of New Scotland, helps the exposure naturally.

I often call my clients “family” or part of the “Group,” which resonates with what “we’ve” now grown into — our dreams that make life worth living, our community, “Our New Scotland.”

The very feel and the essence of “our” town is making now old and new “New Scots” and I love the history of it all.

C’mon out and bounce in the house, eat some food, hear the band, see the fire trucks, and watch the Boy Scouts build something — plus so much more.

See you at Community Day on Aug. 18 in Nichols Park from 11 a.m. to 2 p.m.!

Craig A. Shufelt

New Scotland