To the Editor:

I reject the notion, put forward in several letters to the Enterprise editor last week, that disallowing flashing, digital signs is anti-business.

These letters were reacting to the vote by myself and every other member of the New Scotland Town Board to clarify and strengthen zoning that restricts the use of these signs as they have been in Guilderland, Bethlehem, and even Berne. The authors of these letters may be genuinely concerned for the wellbeing of local businesses, but in characterizing our decision as “anti-business” they are mistaken.

Although it ran counter to the wishes of one business owner, ours was fundamentally a pro-business vote.

It’s pro-business to make zoning laws that keep our town attractive. It’s pro-business to create a playing field that’s level for all players. It’s pro-business to foster an inviting small-town atmosphere. (That business owner on some level must have felt so, too, since he chose to open his establishment in New Scotland rather than anywhere else.)

We want people coming to — and staying in — New Scotland to shop or dine or relax. Why would they do that here when they have so many other options in the Capital Region?

Because New Scotland is special. I think we should capitalize on New Scotland’s character, not destroy it.

That’s pro-business, and I’ve been working hard on the town board to keep New Scotland that way.

Adam Greenberg, member

New Scotland Town Board

Editor’s note: Democrat Adam Greenberg is running for re-election on the New Scotland Town Board