Apple Barrel pops up in suburbia

— Photo from shopapplebarrel.com

“I set up the cutest afternoon tea for a friend and I …,” writes Joshua  Loden-Bray on the Apple Barrel website. His shop will have a pop-up location in Stuyvesant Plaza midsummer.

GUILDERLAND — Apple Barrel, based in rural Schoharie, will have a pop-up location in Stuyvesant Plaza this summer called Apple Barrel Home + Pantré, offering pantry provisions and a variety of kitchen and dining accessories as well as soups, sauces and handcrafted, pre-made meals.

“Apple Barrel is a beloved destination that draws guests from far beyond its flagship location in Schoharie, and we look forward to hosting the next iteration of this popular local business to further supplement our diverse selection of retailers and restaurants,” said Stuyvesant Plaza General Manager Rachel Ferluge in a release from the plaza.

Apple Barrel Home + Pantré will be located between BARE Blends and The Book House, on the north side of the plaza.

Established as a farm stand in the aftermath of World War II, Apple Barrel was initially a retail outpost for neighboring orchards in Schoharie. The Loden family assumed ownership in 1983, guiding the business through multiple expansions and redevelopments, the release said Apple Barrel attracts 70,000 visitors annually.

“With 80 percent of our clientele hailing from beyond Schoharie County — particularly from Albany, Saratoga Springs and Schenectady — expanding our business was a logical step,” said  Apple Barrel Group Chief Operating Officer Joshua Loden-Bray. 

The shop will host a series of plant/craft and sip classes. Loden-Bray is also working with European importers and local artisans on collaborative collections.

“By stepping into Apple Barrel Home + Pantré, visitors will be whisked away to the idyllic landscapes of the European countryside, immersing themselves in an atmosphere of rustic charm and timeless elegance,” said Loden-Bray.

— Melissa Hale-Spencer

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