NEW SCOTLAND — Vicki Dollard opened Vic’s Town Barber Shop in Stonewell Plaza last June, but plans are in the works for a ribbon-cutting ceremony on March 20.

“I do men’s and boys’ haircuts,” Dollard said. Her modern shop features old-fashioned options combined with the latest in men’s hair-care fashions.

Dollard offers hot-towel shaves, she said. Asked if the service is popular with her customers, she said, “Yeah. They find it very relaxing. It’s like pampering, for men.”

In between haircuts, Dollard does “edge-ups,” shaving down around the neck, she said, “for proms, or for going out for the evening.”

Beard trims are popular with her customers, she said. Many men now grow beards, thanks to “No-Shave November” events, she said.

“Hunters like to grow their beards in the winter,” Dollard said. Construction workers also tend to grow them, she said.

“It keeps their faces warm,” Dollard said. “It’s like a fashion statement.”

She can cut the beards down, or offer trim-ups, she said.

“They feel like they’re going to cut too much, or make a hole,” she said. “A lot of people have that [service] done.”

Vic’s Town Barber Shop has a comfortable, relaxing atmosphere, she said.

“Come in, have a seat,” Dollard said. “There’s coffee. You can watch TV. Come in, take a load off — relieve the stress of the day.”

Dollard previously worked at the Men’s Room Barber Shop in Voorheesville. Many of her customers have followed her to Stonewell Plaza, she said.

Vic’s Town Barber Shop is open from 9 a.m. to 7 p.m. on Tuesday and Wednesday; from 9 a.m. to 6 p.m. on Thursday and Friday; and from 9 a.m. to 2 p.m. on Saturday. Dollard is closed on Sunday and Monday.

Dollard opened her shop in June, but her year was too busy for a formal opening; she was recently married. The shop’s sign can be found in the window, she said. The ribbon-cutting event will take place next Friday, March 20, she said.

“Right now, it’s just me” as the sole employee, Dollard said. “But, my family helped me out a lot.

“I couldn’t be where I am without my customers,” she continued. “If they want to feel better about themselves, come in and get a haircut.”