New card and gift shop offers "exceptional customer service"



GUILDERLAND — Robin Martin is sincerely yours — the owner, that is, of the Sincerely Yours card shop that just opened in Carman Plaza.

Martin is not a newcomer to the business, or the town. A town resident for 18 years, she raised her children in the school district, and her husband works for the school district.

Martin has decades of experience with card shops. Her father owned a card shop in South Glens Falls, and, in 2005, Martin took over his shop and ran it under the same name, Sincerely Yours.
"I’ve always loved the gift industry. I was a sales rep for 15 years," Martin said. "I grew up with the gift industry."

Martin moved Sincerely Yours to Guilderland when the South Glens Falls lease ended in December. She wanted to be closer to home.
"I just wanted to have a happy place to come, and make someone else happy, too," she said. Shoppers "are going to get exceptional customer service. We have very nice gifts for an affordable price," she said. "Our Valentines are half off."
In fact, all cards in Sincerely Yours are half-priced, as they were in the Glens Falls store. Martin specializes in "things you don’t find in Hannaford or CVS," like Valentine birthday, pet sympathy, or secret pal cards, she said.

Regularly-priced gifts include gift books; bookmarks; wedding, baby, and gift wrap; Yankee candles; and helium-filled balloons for special events. Sincerely Yours also offers social stationery for weddings, bar mitzvahs, and anniversary parties. Martin also sells home décor, jewelry, clocks, and wind chimes, and she has special collections for pets and baseball items. Martin’s baseball collection features items for the New York Mets, the New York Yankees, and the Boston Red Sox.
"I think I have something for everybody," she said.

Any purchase can receive complimentary gift wrap, Martin said.
"I actually do more gift wrapping on Mother’s Day than Christmas, believe it or not," she said. Most people buy one item for Mom in May and need it wrapped, she said. At Christmas, people expect to do their own wrapping later, she said.
"I don’t want to be a pretentious gift shop," she said. "It’s not over the top. You can find something for any occasion, even if it’s just for yourself. I’m not here to compete with Target. I just want to make it convenient to people so they don’t have to go to the mall."